August 31, 2017

– 4th annual new country mini collection helps city schools with largest delivery to date-

(HARTFORD, CT)- August 29, 2017 Hundreds of Hartford Public School students are starting the year off right with brand new backpacks filled with donations from New Country Motor Cars 4th Annual “Stuff the MINI to the Max” campaign. Five MINI Cooper cars jammed with school supplies rolled into the Family Services of Hartford Public Schools Welcome Center on August 28th, where they were greeted by crowds of children, parents and Hartford officials.

Mayor of Hartford Luke Bronin, Superintendent of Hartford Public Schools, Dr. Leslie Torres-Rodriguez, and other Hartford school representatives were on hand to help distribute the supplies and to show their appreciation to Tim Parker, Vice President of New Country Motor Cars of Hartford, and the entire staff of New Country MINI.

“Thanks to Greg Shimer, District Manager of Staples, and our media sponsor Channel 3, we delivered the largest amount of supplies we have ever collected!” exclaimed Sam Herman, Sales Manager of New Country MINI Cooper of Hartford. “We are indebted to them and the members of our community who generously donated to help these students.”

Donations were accepted at the New Country dealership in Hartford and at Staples stores in Glastonbury, West Hartford, Newington and Vernon during the month of August. The dealership also held special vehicle sales events on August 19th and August 26th, complete with food and refreshments, as an incentive to drop off a donation. Additionally, Channel 3 hosted a supply drive at the station in Rocky Hill on August 17th.

New Country MINI created the program four years ago to ensure Hartford teachers and students are prepared for class and to ease the financial burden on city parents. Approximately 21,000 students were enrolled in Hartford Public Schools in 2013-14, of whom 84.6% were low-income.

 “We are so grateful to our friends at New Country for holding this collection for us once again,” said Marta Bentham, Director of Family Services & Ombudsman of Hartford Public Schools’ Welcome Center.  “Their caring, personal support has been invaluable to our families over the years.”

New Country Motor Cars of Hartford has several locations representing Mercedes-Benz /smart / Sprinter, and New Country BMW-MINI.  The organization prides itself on world-class knowledge and impeccable service.  New Country MINI is Connecticut’s foremost authorized MINI Cooper dealer offering top-notch new and pre-owned MINI sales, service, parts and accessories. Visit the showroom at 236 Reverend Moody Overpass, Hartford, CT. For more information visit


PHOTO:   from left: Superintendent of Hartford Public Schools Dr. Leslie Torres-Rodriguez, Chairman of the Board of Education Craig Stallings, Mayor of Hartford Luke Bronin, President of Alliances By Alisa Media Relations Alisa Picerno, Sales Manager of New Country MINI Sam Herman, and Vice President of New Country Motor Cars of Hartford Tim Parker, at the Hartford Public Schools’ Welcome Center on August 28th for a record-breaking delivery of school supplies that were collected through the auto dealer’s 4th Annual “Stuff the MINI to the Max” campaign.

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